Content Marketing Samples by Format
Smiles by Etisalat Push Notifications
Role: Created push notification content for Smiles App with engaging, witty copy focused on conversions.
Result: Achieved an 18% open rate and a 25% increase in redemptions. Recognized by the VP of Marketing and Loyalty Manager for impactful copy and strategic input.
Mamo Pay Holiday Post Card
Front of postcard
Inside of postcard
Back of postcard
Role: Contributed to a guerilla-style holiday campaign for Mamo Pay, distributing branded cards to nearby offices in Gate Avenue, DIFC.
Result: The initiative boosted brand visibility, encouraged app downloads, and sparked organic social media engagement through tags from other companies.
Mamo Pay Social Media
Role: Created a series of Instagram stories for Mamo Pay, highlighting
everyday use cases through humorous, relatable scenarios.
While the original B2C app has since been discontinued, I also contributed content for Mamo Pay
for Business, currently featured on their official Instagram.
Mamo Pay for Business Ads
Role: Crafted a wide range of engaging, conversion-focused ads for Mamo Pay for Business. They were punchy, benefit-driven, and easy to read at a glance. Ads ran across Facebook, Instagram, Reddit, and other digital platforms.