Email Marketing Samples
Mamo Year in Review Emailer
Turning user data into a fun, shareable end-of-year recap.
For this B2C emailer, I explored dynamic content we could pull from the Mamo Pay app to create personalized summaries for each user. I focused on data points with the most variation, like total spend or number of friends sent money. This helped create fun comparisons and made the recap feel more personal and share-worthy.
Each stat was paired with witty lines and relatable observations to keep things light and engaging. We also embedded a referral link, giving users an extra incentive: the more friends they invited, the more fun (and unique) stats they could unlock in next year’s recap.
To avoid awkward or underwhelming experiences, we only sent the email to users who had at least five transactions or had added more than one friend, making sure the content stayed relevant and felt worth celebrating.
Mamo Pay for Business - Product Updates Emailer
Keeping business users informed without overwhelming their inbox
As Mamo began releasing features more frequently, it became clear that weekly announcements were starting to feel noisy and scattered. To address this, we introduced a monthly product updates email. It combined recent releases, upcoming features, and key news into one clear and consistent message.
The CTA took users to their dashboard so they could explore the new features directly.
I collaborated with product, engineering, and marketing teams, working with stakeholders to ensure each feature was communicated clearly and made sense for our business users. I also kept track of any technical or timeline limitations, so we communicated with accuracy and transparency.
Mamo Pay – Birthday Emailer
Celebrating users with a little surprise in their inbox.
We sent out a fun, personalized birthday email to Mamo users. It was lighthearted, on-brand, and just the right amount of cheeky. The message struck a chord. Several users shared it on Instagram Stories and tagged Mamo, giving the brand some organic love and visibility. .